About Joyce


Hi, i'm Joyce Wong aka KinkyBlueFairy, and i started this blog in February 2004 because i've always had the writing bug. I'm a Connector and Creator, and running this blog for the past 15 years has allowed me to collate all the experiences and people who have inspired and enriched me.

Recognitions: MSN Top 10 Young Malaysians; one of five finalists for Best Lifestyle Blog at the Asia Pacific NAPBAS Awards; Cleo Young Achiever Awards; Nominee for the New Man Creative Pioneer Awards, New Media category; Top 10 Lifestyle Bloggers, Top 10 in Asia; Role Model to Mass Commers, SEGI University; and Celebrity Star Award at Face of Asia Pacific (2018).

KinkyBlueFairy has evolved from a personal blog into a boutique creative agency specializing in PR; mainly copywriting, influencer engagement, digital strategy, and events. PR-wise, we're extremely grateful to have worked for awesome brands like Love, Bonito, Walt Disney Pictures, Rimowa, Longchamp, Isetan, Nuxe, Strip, Browhaus, Tommy Hilfiger, etc.

We are based in Kuala Lumpur, Malaysia; and cater to clients from around the world.
Consider us your virtual creative team.

If you'd like to get in touch, please email:

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More info >>

- KBF has had the pleasure of working for over 150 established brands from the FMCG, F&B, fashion, tech and lifestyle industries. You can view some of our past clients and collaborators *here*
- Past advertorial blogposts for clients can be viewed *here*

- Featured by The News Straits Times, The Star, The Malay Mail, Juice, New Man, Torque, Surf!, Men’s Health, KLue, Health & Living, FACES, Cleo, Marie Claire, Emmagem, Hanger, etc.
- Blogged about by Kenny Sia, and Karen Cheng.
- Named by Channel [V] as Malaysia’s Top Female Lifestyle Blogger (’07)
- Appeared in a Levi's campaign twice ('08 and '14)
- Shot by director Peter Bannan for an Intel ad for MTV ft. creative individuals from Thailand, Singapore, Indonesia and Malaysia (08)
- Okay list was getting long, so you can view the others *HERE*

- Western Digital
- Power Over Cervical Cancer campaign, Article on The Star here.
- Singapore Tourism Board
- Dove chocolates
- Bodytone Powerplate
- Shu Uemura
- Celebrity Fitness
- Love Bonito
- Airbnb
- Bodytone Powerplate

Campaign model
La Senza Cervical Cancer Awareness campaign
- Estee Lauder Beautiful Earth Campaign
- Watson's
- Mitsubishi
- L'Oreal
- Centro Hair Salon

- The Styliste launch
- Official launch of Blackberry Bold 9700 + Storm2 9520 Malaysia
- Che Che New York x Hello Kitty launch
- Hanger SS10 launch
- Pole Stars Malaysia 2010 Competition
- Gallo AW 2011 fashion show
- Shiseido Ibuki launch
- eBay Trunk Show
- Vidal Sassoon #GetSassooned launch
- Rent A Dress launch
- Love Bonito launch

- Animax Fashion Design competition
- Cleo Beauty Awards
- Gallo Styling Contest
- Glam Asia's Top Glam Bloggers
- Harper's Bazaar Beauty Awards
- Cointreau Finals Malaysia 

Creative/Art projects
- Heineken Green Room State Of Mind project
- Fred Perry Mod Meets Bold
- Live in Levi's

- Cebu for Malaysia Airlines
- Singapore Audi Fashion Week for Singapore Tourism Board
- New York for SATC 2 premiere for HP
- Hong Kong for Disneyland HK
- Brisbane for Future Music Festival 
- Shanghai for Benefit Cosmetics' Glamouriety Premier 
- Phuket for Sri Panwa resort
- Bali for One Eleven resort
- London for Qatar Airways
- Hong Kong for Cathay Pacific, Accor Hotels + HK Tourism Board
- Germany for Lufthansa Airlines
- Korea (Seoul and Jeju) for Airbnb
- Phuket for Awesomeness Fest
- Seoul for OMEGA launch of De Ville Butterfly
- Sydney for NBC Universal/launch of Fashion Bloggers
- Paris for Uniqlo SS15 media preview
- Japan for Glico / Pocky
- Macau for Macau Tourism Board
- Europe and USA for Airbnb
- Spain for Spain Tourism Board and Qatar Airways
- London for London Fashion Week and Malaysian Airlines
- Tokyo for Uniqlo SS16 preview
- Ho Chi Minh for Cuckoo
- Hokkaido for Parlo Tours and AirAsia X
- Taipei and Tainan for Taiwan Tourism Bureau and Everrich

Public Speaking
- on New Media at Sedaya and Taylor’s colleges
- on Marketing and New Media at YouthSays Convention PWTC
- on Social Media platforms at the Asian Bloggers & Social Media Convention
- on Social Media platforms at Naga DDBO and Dentsu
- MME Symposium 
- on Influencer Marketing at the GetResponse Marketing Summit

In the past, I threw indie rock party nights called Cat Got Your Tongue with radio announcer Rudy. Previous parties took place in Heritage Mansion, Palate Palette, and Barsonic, Zouk.

Sarah and i DJ-ed under the name SalahWrong, derived from the combination of our names - Sarah Chan + Joyce Wong = Salah Chan + Joyce Wrong = SalahWrong. Our past gigs have included Cloth & Clef, Palate Palette, Barsonic, Lava Lava (Johor), MNEP for a Heineken event, and the Hanger SS11 party. We were named Song Selektors 2009 by Juice Magazine. I'm pretty sure they made the award up cos they loved us so much 😀

- Appeared on the runway at Malaysian Fashion Week as Justin Yap's muse
- Inspired a piece in Jimmy Lim's 2009 collection
- Was one of the personalities chosen by Sonny Son / Eclipse for Illuminare
- Named one of Topshop's Favourite Bloggers
- Appeared at Singapore, London, Berlin Fashion Week

In February 2010; Chelle Pong, Jacinta Cheng and i formed Leftblock - a company aimed at alternative fashion projects. We organised a fashion show for Nike Sportswear SS10, played music at fashion parties, organized two annual fashion flea markets, and designed two collections.


I was in media for five years (as a Photographer, Writer and Stylist) with the exception of spending a year in between working in Brand Development for British American Tobacco. During my earlier years in media, i wrote primarily on lifestyle issues (personalities, food, party, travel, fashion) for publications like The Star, Malay Mail, New Man, Faces, KLue, Junk, Tattle, Vida!, Expatriate Lifestyle, The Expat, etc.

In February 2008, i joined Freeform Sdn. Bhd. to found regional fashion blog Tongue In Chic. Throughout my role as Managing Editor, it was fantastic to see the fashion community grow closer with freelancers & fashion bloggers we hired in KL, Singapore, Philippines, HK and Indonesia. Am also appreciative of being interviewed by BFM 89.9 and Unseen.TV (watch vidoe here). In October 2009, i decided to leave my full-time position.

In August 2011, i joined Universal McCann with the designation Lead Storyteller. My father asked what sort of job i was doing when he heard that one. I was a Digital Strategist and worked on pitches and ideation for many global brands. My contract for UM ended in August 2013.

In October 2013, i registered KinkyBlueFairy as a company and set up a team to work on content for the KinkyBlueFairy blog, an e-commerce store selling fun and colourful lifestyle products, provide PR and event services, supply party accessories and deco to events and festivals, and basically anything that tickles our creative fancy.

In October 2016, i decided to cease the online store as the blog and PR work got way too busy for me to oversee, and i realised not many people buy party accessories on a daily basis! Now KBF focuses on social media strategy & content, influencer engagement, and PR. We're extremely grateful to have worked on PR projects+events for awesome brands like Love, Bonito, Walt Disney Pictures, Rimowa, Longchamp, Isetan, Nuxe, Strip, Browhaus, Tommy Hilfiger, etc.


I strive for growth and exploration, spiritually and mentally. My hobbies have evolved from traveling, fashion and food to MORE traveling, personal growth, health, science, and happiness. I think i've spent a huge chunk of whatever i've earned on traveling alone! I took a year off working in 2010, and used that year just to travel (okay admittedly i freelanced too). Never regretted it, and just makes me crave for more. I'm also big on nature, and have climbed Mt. Kinabalu (Malaysia), Batur (Bali), Stromboli (Italy), and Kilimanjaro (Tanzania).

When people ask me what my life plan is in 2 or 5 years, my answer is always that i have no fucking clue.

The way i live it is to go with the flow, and let life take me where it wants.
It's done me good so far so imma keep on riding it... best described by Eckhart Tolle in a single line: "Life is the dancer, and you are the dance."



14 Responses to About Joyce

  1. aldo says:

    Hi kinkybluefairy. ..I’m from swap illusion company..We would like to have blogger day for swap watch ..you can view our product on our instagram swapwatchmalaysia..let me know if you interested. Have a nice day 🙂

  2. Eddie Ng says:

    Dear Sir/Madam,

    I’m a representative of D’Cuisine and would like to invite you to come over to our restaurant to review our new exciting dishes.

    We have completely revamped our menu and now serve Peranakan and Chinese Fusion cuisines and we would like you to come to our restaurant to savor them & write a review on your blog, http://www.kinkybluefairy.net. The treat will be on us.

    Do let me know if you would like to come to our restaurant (time/date) and i shall make the arrangements for you. You may contact me through my email at eddie@astarhub.com.

    Please visit our Facebook page for more information on D’Cuisine restaurant at https://www.facebook.com/DCuisineRestaurant.

    Hope to hear from you soon.


    Eddie Ng

  3. If you ever do have a Forever Fairy Festival, I will be the first one to jump on board and attend. =) *crazy about fairies and magic too*

  4. Hi Joyce,
    My Name Is Rabin, i run Interlude TTDI located at No:50 Lorong Rahim Kajai 14, Taman Tun Dr Ismail. 60000 KL. We have been in operation for just over 2.5 years. We are now in the midst of launching a fashion night at our outlet where designers sponsor their clothing line for a cat walk show at our outlet. This allows fashion designers whom have not established themselves or even well know names to get some form of exposure in a social environment. I write to you to with the hope that this may be up your alley. The event will be a weekly affair and the launch date has been set for 13 April. Thank you for your time and will be awaiting your reply in kind. Below i will leave my contact details if you’re interested in covering this event. Have a great day ahead.



    Kind Regards

  5. Tanina says:

    Hi Joyce
    Love your Posts !
    As you love fashion, you may be interested by clearence of COACH Bags from USA !
    You can grab it on our facebook page Thrift Shoppe

  6. Tony Chua says:


    Saw that you’re quite famous in social blogging. We would like to have a chat with you on any of the weekend so to talk about a exchange service or even a package to advertise our brand RTIST.

    Rtist is a creative platform that with talented Designer’s database and we filter and deliver them to client based base on client and designer’s requirement meet.

    Hope we can talk something out and pok forward to hear you soon.

    Tony Chua
    Co-Founder of Rtist

  7. Hi good evening.im from Garsa Kitchen wanting to sponsor you our new flavour of sandwich which is The Salted Egg Chicken . Since this sandwich is a big hit, i would like to send you a box of our sandwich with an exchange of a review of our sandwich in your blog .Do let me know if you are interested. Hope to hear from you soon. Thank you

  8. Suen Pooi Ling says:

    Hi good evening

    We like to invite you to speak at our Digital Camp for 2 hours on your success in your digital media presence on 25 August or 6 September.

    Please reply me in my email address and we can connect from there onwards.

    Hope to hear from you soon.


  9. Samantha says:

    I love your blog. Keep it up!

    FYI – I am a Malaysian working in Hong Kong – 9 years and still counting – and enjoy reading random stories about people and going-ons back home.

  10. Amiruddin Ariffin says:


    I hope this email finds you well! My name is Amiruddin Ariffin, Public Relation Executive of Airish Brands and I head up assesses information and communication under Airish London Ltd (UK) and Airish Global Sdn Bhd in Malaysia.

    Airish London Ltd. is a beauty care company that combines the latest in skin technology with the highest in quality for the ultimate luxury beauty at mass and exclusively exhibits unique combination of fashion elements into its products range.Currently, we are promoting the Airish Fashion Cosmetic® makeup collection and expanding the Airish London brand into Malaysia market at the same time. Actually I want to proposed its is possible for our brand keep promoting by your blog site??

    If possible , can I know how much the fees charger ? & If you have any inquiry and further clarification, please do not hesitate to contact me directly at +6017 – 348 4638 or our Malaysia’s office at +603 – 3358 6209. Thank you for your time and hope to hear from you very soon.

    Should you have any inquiries, please do not hesitate to contact us for further clarifications.

    Thank you and personal regards,

    Public Relation Executive

  11. Alicia Ngiam says:

    Greetings from IDOSPA Sdn Bhd.

    As an established spa booking app startup that was launched recently on October 12, we are keen on generating a wider online presence as much as possible.

    The app functions to benefit spa enthusiasts and spa merchants, making it more convenient to to book spa and massage services, while at the same time creating a platform to help merchants manage their staff and massage center. We have press content which we are looking forward to share with you,

    Please email us at alicia@idospa.my for any queries that you may have. Thank you so much.

    Warmest regards,

    Alicia Ai Leng
    IDOSPA Sdn Bhd

  12. chai vivan says:

    Hi Joyce, I’m the co-founder of Papillon Clutch. We would love to have you to write about our products. This is our website, please check it out: https://papillonclutch.com/
    Please get back to me when you can, I would love to have further discussion with you.
    This is my email: vivan@papillonclutch.com

    Hope to hear from you soon.

    Best regards,
    Vivan Chai

  13. Budho Rani says:

    I would love to post some guest posts on your site. How many prices do you take for each post, and how many words can I post in each post?

  14. Anady Bella says:

    Human Design is one of the best ways of learning more about your own life. The Human Design Community helps you to know precisely, who you are, your life, purpose, guide you in relationship, love, and money. Also, help you to unlock your inner compass and make your life beautiful.

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