The world-renowned French leather goods and clothing house just opened its Kuala Lumpur Exclusive Store at Pavilion Mall this week, and i went for a preview of it with a whole bunch of bloggers last Tuesday! 😉

I should be so honoured seeing that Longchamp’s ideal woman is someone who “enjoys life and looks on the bright side” of things 😀 😀 😀

(ok i know i look so tiny there. Was wearing platform heels but it bloody hell broke when i was walking to the store so i had to hobble back to my car to wear some random flat shoes that are too tight for me  0_o RIP shoes. You did good by being with me for 5 years)

Longchamp is an extremely recognizable brand, especially for its classic Le Pliage bag. The iconic foldable bag is so popular, more than 26 million bags have been sold to date and it’s been seen on the arms of celebs like Rooney Mara, Alicia Keys, Liv Tyler and countless others.

Lots of awesome artists and designers have collaborated with Longchamp too i.e. Kate Moss, Tracey Emin, Mary Katrantzou, and most recently, Coco Rocha!

A bit ‘o background about the brand – it was founded back in 1948 by Jean Cassegrain, whose descendants still own and manage it till today. There’s a strong appreciation for heritage and nationality in the French house, and as most of you know, i do have a thing for the French  😉

Longchamp used to specialize in leather-covered pipes, before going into leather goods in 1955, then luggage and handbags in the 1970s. Recently, they’ve even gone into ready-to-wear and shoes, while maintaining their heritage of craftsmanship and creative collections.

The new store in Pavilion is the largest in Malaysia at 1,500 sq ft.

Featuring the latest expression of Longchamp’s global store design concept, you’ll notice delicate and neutral colours created using refined natural and reflective materials.

Embossed leather, wood, painted and printed lacquer, frosted and engraved mirrors, shiny and matte patterns on walls and furniture… all of these create contrast and interest to form a feminine elegant store that is reminiscent of Longchamp’s craftsmanship and heritage.

All us bloggers had snacks and fruit tea while listening to Derek share with us more about Longchamp.

The iconic Le Pliage® (which means ‘fold’ in French) was launched in 1993 and is probably the world’s best-selling bag! Its newer version, Le Pliage® Cuir (cuir means leather) is, you guessed it, the leather version of the Pliage!

I took an Instavid of Derek folding the Pliage, watch it *here*

MaySze and Derek from Longchamp talking to us bout Sur Mesure – a personalisation service to create your own Le Pliage – only available in the month of November in conjunction with the store’s opening. It used to be available only in certain countries and is in Malaysia for the first time.

Each bag takes up to 8 weeks for processing, as each order is made in Longchamp’s original workshop to maintain its quality.

With Ami

I didn’t take pix of the RTW clothes but you can visit the store to see for yourself. Longchamp’s RTW was launched in 2006 and consists of easy elegant pieces in line with what French women love.

Longchamp’s shoe collection this year has lots of styles like flats, heels, open-toes, boots, low boots and sneakers. Every shoe collection mirrors that season’s handbags and RTW, with some styles available in eight to ten shades.

Each Longchamp bag can require up to 250 separate processes and most of these are undertaken by hand, by highly-skilled artisans in the brand’s eight workshops. They definitely pride themselves on craftsmanship and luxury.

Nana getting all excited over the bags

With Careen

Jac was the cutest thing..! She just gave birth to her son, congrats!

Isabella, Kelly and i

Always great to see Mei Sze 🙂

Ringo! BFF = Blogger Friends Forever. Haha

Thanks MaySze and Derek for inviting me over!

I now own a gorgeous new Longchamp Le Pliage Cuir that i’ve been using to lug all my outfits, make up and work stuff for hectic days!

Longchamp is located in the middle of Pavilion near the main entrance, next to MAC 😉
To view more pictures of Longchamp’s AW 13 collection, click on my previous post *here*

www.longchamp.com
www.facebook.com/longchamp

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