*Written by Louise Carmen*
Melbourne’s food and wine, café culture, fashion, and major events; were showcased last week and hosted by the Minister for Tourism and Major Events, The Hon. Louise Asher in Grand Hyatt Kuala Lumpur as part of the Victorian Government’s Super Trade Mission to South East Asia.
Adam D'Sylva, head chef and owner of Tonka and Coda, preparing dessert.
Host of the evening, the lovely Lina Teoh.
After a speech by Melanie De Souza, General Manager International Marketing at Tourism Victoria; and The Hon. Louise Asher, Minister for Tourism and Major Events; we watched a Melbourne Fashion showcase featuring creations by stylist Emily Ward and milliner Kim Fletcher.
Degraves Espresso with Jason Loo, winner of Malaysia Barista Championship.
Victorian Cellar Door
The whole point of the event was to showcase what an ideal place Melbourne is as a holiday destination. From the great ocean roads to the Grampians, and simple culinary pleasures to 5-star extravaganzas; Melbourne is an Australian city with a tangible European influence.
Award-winning chefs, diverse cuisine and world class wine regions are all within easy access of the city that was recently ranked as the world's most liveable city in 2013 by The Economist Intelligence Unit.
Melbourne is also considered to be one of the leading sporting and event cities in the world, hosting events like the Spring Racing Carnival (one of Australia’s most iconic events), the Emirates Melbourne Cup, the Australian Open Tennis, the Melbourne Food and Wine Festival and the Formula 1 Grand Prix.
Melbourne is known for its edgy cafe culture, emerged by serious coffee roasters and baristas who bring respect to their love for coffee.
If you like the sound of breathtaking drives along coastlines in summer,
sipping wine at vineyards in autumn,
exciting snow sports in winter
and discovering the latest fashion trends in spring;
you might want to click www.visitmelbourne.com.