*written by SweetEe and pics by Jane Lee*
I have fond memories of Moschino, as it was the first designer item I bought for myself. A rebel in that era, Moschino attracted attention for its designs which were lively, fun, colourful, witty and provocative. It challenged the fashion establishment i.e. a mockery of the classic Chanel Jacket. ‘Stop The Fashion System’ was definitely one of the brand’s more memorable campaigns.
Its ingenious founder, Franco Moschino, began his fashion journey by being a fashion illustrator for Gianni Versace. Many years later, Moschino the label was born. Today, Moschino’s creative director is Jeremy Scott. The LA-based designer was once an intern for the brand and is known for his wild imagination and daring adventure with fashion.
Moschino is now in Pavilion with a bigger, bolder, and crazier stand alone store that is easy to spot. The store is bright with plenty of mirrors (great for selfies) and mannequins in giant bird cages!
We attended their event that was to introduce us to their legendary biker bag and the FW 2014 collection. A portion of the famous collection “Fast Fashion – Next Day After the Runway” was also available in the store. Yes peeps, the quirky Ronald McDonald series, and SpongeBob pieces inspired by the catch phrases ‘fast food’ and ‘fast fashion’ are there!
Pumps at RM 3100.
The Spongebob collection! Jane and I tried on the cuff which is heavier than it looks.
Colours, patterns, more colours! I felt like a kid in a candy store,
with expensive sweets all around me and I just wanted to have em’ all.
Click more to dwell in the wonderland of Moschino!
The iconic biker jacket bag on display with the classic Harley-Davidson.
DJ Ken from Zouk spinning for the evening.
A mutant hybrid of the classic Chanel jacket with Moschino’s provocative attitude.
Sadly Jane and I couldn’t find the famous Mcdonald’s fries phone case. Well, this cute green frog works as well. 🙂
I love this set so bad!
Claudia – she’s so beautiful and literally has NO bad angle.
Cherrie from Duogigs.
Say hi to the bloggers, from left: Bobo Stephanie, Audrey aka Fourfeetnine, Evangeline and Cherrie from Duogigs, Chan Won, and Chenelle.
Audrey, Bobo Stephanie and Nancy, the merchandiser of Moschino.
Meet Nancy, the merchandiser of Moschino Malaysia.
Drop by Moschino’s first standalone outlet in Pavilion today at:
Lot 2.33.03, Level 2,
Couture Pavilion KL.
www.moschino.com
www.instagram.com/moschino
www.facebook.com/MoschinoOfficialPage
