KLutched by AirAsia in Paris!

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Last Thursday was a proud day for Malaysian brands KLutched and AirAsiaX,
as they collaborated to host an intimate soiree at Paris Fashion Week!

I was invited along to fly with the team and cover it…
but i had to turn it down cos of Clem’s birthday.
I know some are going to say it’s a stupid thing to do,
and Clem even asked me to go for it.
But i knew in my heart i’d feel awful for abandoning him last min to plan his party alone,
plus it’s not like he’s got any family in KL to ease the birthday blues.
And i know myself.
I’ve done this before, where i choose myself over someone,
and i feel really bad about it after.
I love fashion. But i love Clem more :p

Anyway i promised the team i’d blog about the party they organised,
and it’s truly worth a full blogpost cos it’s so great to see Malaysian brands that we’re so proud of being introduced to Parisians!

KLutched x AirAsia in Paris

The party was held in Molotov PolitBar,
a Russian-themed vodka bar in fierce red decor – perfect with AirAsia’s own identity!

KLutched x AirAsia in Paris

KLutched x AirAsia in Paris

Molotov PolitBar is owned by fashion model Anna Sinkovska
(pictured below holding a KLutched bag)

KLutched x AirAsia in Paris

Malaysian singer/DJ Melissa Indot flew there as well to provide the music!
She spun for the night, and sang two new songs from her upcoming album.

KLutched x AirAsia in Paris

The party was to bring to attention the new weekly Paris-KL route available on AirAsiaX,
as well as the exotic and exquisite bags KLutched produces!

KLutched x AirAsia in Paris

Ana Paula holding KLutched bag

Dana Skaraine of Vouelle

Dana Skaraine of Vouelle

KLutched x AirAsia in Paris

Ken Yang (artist) & Nicolas Theil of Jean Paul Gaultier

KLutched x AirAsia in Paris

British artist Adam Wild,ย  Anna Pahlavi (model), Cerise Zelenetz (artist) listening intently as Yiu Lin talks about KLutched

KLutched x AirAsia in Paris

Melissa Indot

KLutched x AirAsia in Paris

KLutched x AirAsia in Paris

KLutched x AirAsia in Paris

KLutched x AirAsia in Paris

First row: 2nd from left is Yiu Lin, owner of KLutched; Magie, and Rozie.

KLutched x AirAsia in Paris

The night ended with a lucky draw, where 2x KLutched bags and 2x Return AirAsiaX tickets for the new Paris-KL route were given out.
The 2 peeps who won the tix from Paris to KL and back were a model, and Hamid Berchiri, a photographer for Vogue.

KLutched x AirAsia in Paris

Isn’t it great to know more people see Malaysia in a flattering way?!
I know i do! I’m always excited to tell people where to go and what to do/eat when they come here.

Here’s to hoping there’ll be more collaborations in the future!

KLutched x AirAsia in Paris

All pictures taken by Didi Ramlan

3 Responses to KLutched by AirAsia in Paris!

  1. Arivind Abraham says:

    This is “soft power” at its best.

  2. Kimmie says:

    Hi do you have any bag from Klutched?

  3. […] last time i blogged about KLutched was when they threw a fashion party during Paris Fashion Week. This weekend, they’re making their way to Singapore along with sister brand Shoes Shoes […]

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