“Eye-popping colors. Experimentation. Painted effects. The new Furla collection for Spring/Summer 2015 plays with fashion, art and graphics; melding the worlds with a dynamic appeal, understated elegance and upbeat energy.

Inspired by the Neo-Pop artistic movement, a post-modern interpretation of Pop Art, the new styles vibrate with lively primary colours counterpointed by gentler shades, often combined with chromatic gusto to form daring colour-block effects.

From sun up to nightfall, the collection channels a relaxed yet modern elegance anchored on impeccable Made in Italy craftsmanship, prized materials and an ever-evolving creativity.”

It was so refreshing to see how Furla displayed their bags ala art pieces in an exhibition.

I’m wearing laced top and structured skorts from Love Bonito

Melly (my ex-contributor from Tongue in Chic, and now working for Furla!), me, Zoe from Tongue in Chic, and Celeste from Clive / Juice.

Cherrie from DuoGigs, & i

Melly gave me a tour

The iconic Furla Metropolis bag is a small chain-strapped bag characterized by hand-stitched padded details that trace geometric motifs down the front, and a clasp that features a multi-colour rubber coating in candy colour combinations.

The same padded details seen on the Furla Metropolis also enhance the clean and sleek personality of the new “Furla Alice tote”, an expression of contemporary casual class that reveals a painstaking artisanal expertise and distinctive details that transcend time.

This is also their newest addition which is known as the Furla Kelis Tote.

The new Furla Twist bag, a versatile and labour-intensive bucket-shaped shopper, complete with a metal bar and woven inner compartment.

Inspired by the Neo-Pop artistic movement, a post-modern interpretation of Pop Art, the new styles vibrate with lively colors, primarily festive shades of sunshine, hibiscus orange and ocean blue, counterpointed by gentler shades of white, gray and dove.

Further strengthening the brand’s bond with the art world is the collaboration with prominent Tokyo-based
illustrator, Maho Tonouchi, who inspired the interactive artistic installation, starring the new Furla bags
that will be presented during Milan Fashion Week.

For trendsetters on-the-go seeking a relaxed modern elegance from sunup to nightfall, Furla presents the season’s novelty shape: the soft-edged, user-friendly Furla Spy backpack. in soft nappa and suede that is adorned with either mini or macro flat studs in burnished metal that set off a graphic polka dot effect.
www.furla.com
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