I was invited to attend a bloggers’ event with Dove to introduce to us their newest range called Dove Intense Repair!
The event was held at Botanical in Bangsar Village II, a restaurant i frequent weekly, so i was quite happy to be hanging out in one of my fave eateries.
Audrey was there too and i commented how she must be one of the skinniest new mothers i know. Especially with her dressing, she looks like a teenage mom XD
Camwhoring with Dove props at their photo wall while waiting for the event to kick off.
All the pictures we shot were immediately printed out, so we could do some arts and crafts to create a 2014 calendar!
Yes i stuck stars on my boobs. Why not.
After playtime, about 15 bloggers sat down to listen to Heng Hui Ling, the Brand Manager for Dove Hair.
She made a lot of sense when she mentioned that we girls do a lot to our hair.
I mean, look at me… i dye my hair on a regular basis to the point my friends can barely keep up with what colour i currently have! That must be my worst vice for my hair, cos i don’t brush or blow dry (both of which cause damage to hair) since it’s so short. Even UV rays from walking in the sun and air con damages your hair, so it’s UNAVOIDABLE cos we obviously are in both environments constantly.
After Hui Ling spoke, John Goh who’s the Research & Development Deploy Manager gave us a short presentation.
He was really cute to throw in some fun facts so we don’t get bored; like how we each have 100,000 strands on our head. Audrey guessed it correctly tho, and won a Dove product. I was impressed.
I learnt that keratin is type of protein that basically gives our hair its strength and takes up 60%-90% of each hair strand. Every time we inflict damage unto our hair (which is all the time :p), the keratin gets broken and causes damage at cellular level.
Dove recognised the necessity of repairing hair at a deeper level, and went about to patent the breakthrough Keratin Repair Actives – a formula that helps to reconstruct hair by stabilising the protein deep inside the hair fibre. By performing at cellular level, the core of the hair is repaired and strengthened up to 10 times.
Additionally, the Dove Intense Repair Conditioner contains new Microsheets Technology that evenly coats hair so you can comb it easily when wet to prevent breakage.
To prove this, the Dove team had a live demonstration for us using two samples of real hair – one washed with Dove Intense Repair, and another with a random brand. (i found a similar vid on YouTube that you can watch *here*)
After being rinsed, both hair samples were placed on a suspended hair brush with weights pulling down on each sample.
I don’t think i’m bad at taking pictures, but the Dove sample combed through so quickly i completely missed the shot! In the picture above it’s already on the table -_- Pretty amazing.
After the demo, we were asked to divide ourselves into teams of 3 or 4; so Audrey, Daphne and i teamed up.
We had to rebuild this Jenga set with all the great points of Dove Intense Repair written on it, and i guess it also represents the cellular build up of a hair strand.
We weren’t even playing to win… but we won! Yay teamwork!
We each received a pink water bottle which i immediately said i could keep duck fat in (hi, i’m aunty Joyce didn’t you know) and a Dove Treatment Mask which i secretly wanted cos of my dyed hair!
If you figure you’ve got some awesome hair flick action going on, you should just enter their “I’m a Dove Girl” Contest.
Just show off your best hair flicks for a chance to be the next Dove Girl and win RM10,000 CASH.
I don’t think i’ll even be in the running cos of my short locks! Bye bye, chance for RM10,000.
For more details, click on this link > apps.facebook.com/dovegirlmy
Dove goodies i got from the event! >
L-R: Dove Intense Repair Conditioner, RM9.90; Dove Intense Repair Shampoo, RM14.90; Dove Intense Repair All Day Repair Cream (with UV protection), RM10.90/120ml and RM4.90/40ml.
