*Written by Louise Carmen*
To all aspiring designers out there, this is your chance to shine! Kronenbourg 1664 has created a fashion platform – Kronenbourg 1664 L’Aperitif Fashion – for young designers out there to showcase their best designs yet, and broaden their horizons in the fashion industry.
The most exciting part of the competition is *drum roll please*… the GRAND PRIZE! The Kronenbourg 1664 L’Aperitif Fashion Show winner will get an amazing opportunity to intern at one of the top fashion houses in London with all expenses paid for three months! This is definitely a dream come true for many aspiring designers out there, and it’ll allow the winner to learn from the best in the fashion industry at an international level, which will also open many doors in the future!
The theme for this year’s competition is French Masterpieces – cultivate and celebrate the rich cultures of France. Designers will be graded according to their creativity, workmanship and inspiration. The top 20 designers out of all applicants will participate in a qualifier challenge before they get shortlisted as top 5 finalists! Each finalist will then have the opportunity to showcase their collection on the 2013 Kronenbourg 1664 L’Aperitif Fashion Show runway.
A public voting system is implemented for the top 5 finalists this year, and it will create a more interactive process leading up to the finale. Gillian Hung, President of Malaysian Official Designers’ Association (MODA), will act as professional mentor so designers are assured diverse ideas and feedback.
Here are some pictures from last year’s competition:
Last year’s winner was Ardana Haran.
This competition welcomes all non-Muslim fashion designers (including current fashion students), aged 18-30 years of age to participate. To be a part of this exciting experience, you can register and download the brief for the competition *here* by 31st May 2013 at 5pm.
For further information, you can also check out their FB page.
