I’ve been to Elegantology a few weeks ago cos Justin Yap stocks his collection there and i went to meet him for dinner and drinks. It’s on a row of restaurants and bars that seem to be very popular in Publika and is always crowded with people (same row as The Bee and Social).

Elegantology Gallery & Restaurant is a store, a bar and a restaurant. Essentially, it’s a creative space in celebration of fashion, gastronomy and mixology.

Elegantology Gallery & Restaurant is a three-way collaboration between
notable Malaysian fashion designer Beatrice Looi,
Celebrity Chefs Sherson Lian & Johnny Fua,
and the oldest cognac house Martell.

Their mutual desire to support the local creative fashion and gastronomy industry resulted in the creation of this remarkable space dedicated to emerging talent.

Do you remember the Rising Personalities Award that was organised by Martell?
Well, i guess this is the long-term version of recognising new and up-and-coming talent while having a space to promote them!

Celebrity Chefs Sherson Lian (above) & Johnny Fua (below)

The two celebrity chefs refresh their Ever-Changing Menu every 3 to 4 weeks as to ensure new dining experiences for loyal customers. They also regularly evolve the menu by collaborating with rising guest chefs, and constantly encourage these aspiring chefs to create unique and innovative gastronomy experiences.

Dining areas are carefully placed inside Elegantology, so you have different atmospheres and more privacy.

Besides serving gastronomic fanfares daily, Elegantology’s large space displays exclusive men’s fashion and lifestyle products through co-creations with reputable local designers. Pieces are tailored in limited numbers for the most sophisticated of tastes, allowing the Elegantology man to rise above with style.

There is even a team of personal stylists (aka Elegantologists) at the gallery, who are always on hand to style you up or find you exactly what you need – whether it’s for a special occasion or a complete wardrobe overhaul.

There is a wide selection of men’s apparel and accessories in there, and they’re all designed by established as well as up-and-coming designers in Malaysia. The gallery is really a platform for which they can create a series of limited edition fashion and lifestyle collections for.

Despite being proclaimed as being menswear, i don’t see why women can’t wear the fashion items in there too! I rather fancy the pretty bows, and i am sure many women like me nowadays are embracing menswear-inspired fashion with the ubiquitous shirt. It’s so effortlessly classic to cinch in a men’s shirt with a belt and carry on with your day.

Back to Elegantology, I surfed through their Facebook page the other day, and found quite interesting things that they post!

Check out these illustrations of a recipe, done like a fashion illustration!

If Elegantology has piqued your interest, you’d be glad to know that they’re celebrating their launch event very soon, with invites for you if you’re quick.

Come and experience Elegantology Gallery & Restaurant for yourself,
taste the creations by celebrity chefs Sherson Lian & Johnny Fua,
feel and try the limited edition men’s fashion pieces,
mingle with some of KL’s most fashionable people,
enjoy the showcase of the designers’ collections with a fashion show and celebrity models,
all while being entertained by DJ Nadine Ann Thomas on the decks.

I will be going, and i heard some other personalities like Patricia K and Hansen Lee will be too!

Event Details:

• Venue:  35, Level G2, Publika, Solaris Dutamas, 1 Jalan Dutamas 1, 50480 KL
• Date: 17th May 2013
• Time: 8pm
• Dress Code: Smart Elegance

RSVP for the Grand Launch Party on www.elegantology.com.my/RSVP
(limited to first 300 pax)

LIKE Elegantology’s Facebook page  www.facebook.com/elegantology

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